Black Friday is a dark day

Black Friday is a dark day

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. Black Friday used to be important because this is the shopping day on which many retailers have traditionally made enough sales to put them in the black for the year. Now, many stores offer highly promoted sales on Black Friday, open very early, such as at midnight and create a shopping hysteria. Cyber Monday, the Monday after Black Friday, has quickly become one of the biggest online shopping days of the year, too. Created in 2005 to entice consumers to shop online, you can expect prices to be slashed by up to 70%. These days have become a symbol for special offers all over the world – and therewith over-consumption. Retailers literally throw everything out and take the worth of things as well. People buy and buy, mostly unnecessary things. The world is already full of wardrobes stuffed to the brim, unused tools and huge piles of trash. We have produced enough, and Mother Earth is tired.

These days do not sit well with us, at all. It is a black day, indeed, because with it comes dark consequences for our planet.

But don´t worry, we are not saying you should stop shopping for good. Nevertheless, we believe that we all need to rethink our consumption behaviour because the resources we have are finite.


On one side you have Black Friday and Cyber Monday, known for their linear consumption & shopping hysteria. On the other side we have “Buy nothing day”, that was born as an anti-dote to Black Friday.

We, however, believe the future is right in between these two poles. We cannot consume nothing, but we can be mindful about what we are consuming and reuse as much as possible.

To make a statement against over-consumption we are happy to join a great Swedish initiative called White Monday or Circular Monday. The White Monday movement comes from Sweden and is the countermovement to Black Friday. White Monday, a play of opposites with the mega-sales day “Black Friday” is also called Circular Monday in many other countries.

The opposite to the linear, wear & tear consumption and competition of Black Friday and Cyber Monday is circular consumption & collaboration. Companies undertake not to carry out any marketing on Black Friday and not to offer any special discounts on this day – and so do we. Instead, we are promoting circular systems and reusables.

Join us in the movement

So, what can you do to set an example for conscious consumption and take responsibility?

  1. Reuse and repair what you have: The internet makes it easy for us to rent & buy second-hand items and gives us the knowledge of how to reuse & repair. Here are some tips where you can find resources, recommendations and inspiration:
  • Buy and swap Facebook groups
    • People in your local community offer pre-loved items.
  • Thrift fests
    • Not only secondhand clothing and crafts, also a great weekend outing.
  • The Re-Store recommendation page and Blog
    • Find videos and informative blog posts as well as checklists to download for free.
  • Instagram
    • Follow inspiring and informative profiles such as @therestoresa and @domwetsphal.
  • Pinterest
    • This is your number one inspirational resource when it comes to DIYs!

2. Put all eggs in the reusables-basket: We are aiming to use the resources that we have on our planet consciously and sustainably. Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. That includes the natural, social and economic resources. Reusable products are the most responsible way to consume, because as fewer new resources and materials are used, our earth is conserved as much as possible. It is therefore a matter of using existing resources, extending the life cycle of products and finding solutions for throwing them away.

We have great news! In celebration of #CircularMonday, we are giving you 10% off ALL reusable items!

*Valid 23 – 26 November 

3. Get visible: During the day, share a picture on social media with the hashtag #circularmonday and tag us to get featured. Please feel free to be as creative as you want with the photo! We also give discounts on circular goods as mentioned above. Tag us in your unboxing when you have purchased from us and we will share our gratitude for you being part of our big Re-Store family.

We are excited for you to join us in the circular and low-waste movement. Stay green!

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